Packed with conditioners and hair-growth strengtheners like Panthenol, Tripeptides, and Biotin, The Fundamental.Mascara is an everyday treatment mascara for underwhelmed, sparse lashes. Glossy, nourishing, and natural-looking, it is formulated in a universally flattering blue-infused black to help brighten the eyes while enhancing eyelash volume. The slender, hourglass-shaped brush adds definition to the lash line for a refined appearance. Our ophthalmologist-tested formula is buildable, fiber-free, and tube-free, and comes off with a swipe of makeup remover or cleansing oil. The included labels serve as a reminder of when to replace your mascara with a fresh new tube. No smudging. No flakes. No migration. Only lash-care and love. Pro-Aging Tip: Add a few extra coats of mascara to the outer upper eyelids to create a subtle eye-lifting effect.
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window.accordion_ingredients = `<p>Aqua/Water/Eau, Candelilla Cera/Euphorbia Cerfifera (Candelilla) Wax/Cire de Candelilla, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire de Carnauba, Pullulan, Glycerin, Stearic Acid, Synthetic Beeswax, Glyceryl Stearate, Silica, Polyvinyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Ethylexylglycerin, Sambucus Nigra Fruit Extract, Sodium Dehydroacetate, Caprylyl Glycol, Sorbitol, Lecithin, Oryza Sativa (Rice/Riz) Starch, Xanthan Gum, Panthenol, Tocopheryl Acetate, Sodium Hydroxide, Sodium Stearate, Dipropylene Glycol, Glyceryl Caprylate, Tocopherol, Fragrance/Parfum, Biotinoyl Tripeptide-1. May contain +/-: Iron Oxides (CI 77491, CI 77499), Titanium Dioxide (CI 77891), Ultramarines (CI 77007). <a href="/pages/our-formula">Formulation Statement</a></p>
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accordion_tabs.push({ 'title' : 'how to use',
'content' : `<p>Apply The Fundamental.Mascara concentrating on the root of the lashes and applying upward and outward, gently moving the brush side to side. When applying to the lower lashes, hold the brush vertically and lightly sweep across. Apply 1-2 coats for a natural look and 3-4 for more definition. Remove with your favorite eye makeup remover or cleansing oil.</p>
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'content' : `<p><strong>Biotinoyl-GHK</strong></p>
<p>A tripeptide comprised of Biotin and 3 amino acid residues, this is a conditioning agent believed to have protective and reparative effects on hair. It can stimulate the synthesis of collagen IV and laminin 5, promote hair growth, inhibit hair loss, and strengthen hair.</p>
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<p><strong>Vitamin E</strong></p>
<p>A powerful antioxidant and natural emollient that softens, hydrates. It’s especially valuable in healing or diminishing the signs of past damage to the skin. Glycerin: A super emollient and humectant that provides hydration to parched skin and hair.</p>
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<p><strong>Nigra (Elderberry) Fruit Extract</strong></p>
<p>This plant has antioxidant properties from naturally present flavonoid compounds. It also has skin-soothing effects.</p>
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<p><strong>Simmondsia Chinensis (Jojoba) Seed Oil </strong></p>
<p>Rich in vitamins, antioxidants, and minerals, it nourishes and provides long-lasting hydration and protection. Because it’s rich in fatty acids, it’s also nutritious, has anti-inflammatory properties, and soothes the skin.</p>
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<p><strong>Panthenol</strong></p>
<p>Pro-vitamin B6, which hydrates lashes and acts as a humectant to keep them conditioned while preventing breakage. The humectant properties increase elasticity while boosting moisture content, keeping strands looking healthy and radiant, with deep shine.</p>
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'content' : `<p><strong>What kind of result will The Fundamental.Mascara give me?</strong></p>
<p>It will give a glossy, natural look with definition.</p>
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<p><strong>How is this mascara good for my lashes?</strong></p>
<p>The Fundamental.Mascara is formulated with ingredients such as Biotinoyl-GHK, Jojoba Oil, Vitamin E, and Panthenol, which stimulate healthy hair follicles and address breakage and dry, brittle hair.</p>
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<p><strong>What is the best way to remove the mascara?</strong></p>
<p>Simply use your favorite eye makeup remover or cleansing oil.</p>
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<p><strong>What do you mean by “blue-infused black”?</strong></p>
<p>For this formula, we added more indigo pigment to basic black to ensure a subtle eye-whitening effect without creating a true navy mascara.</p>
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<p><strong>Is it opthalmologist tested?</strong></p>
<p>Yes!</p>
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<p><strong>Does this contain fibers or tubes?</strong></p>
<p>We have chosen to steer clear of tubes and fibers, because as your eyes go through the natural aging process, they tend to become drier and more easily irritated.</p>
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<p><strong>What are the monthly labels for that come inside the box and how do I use them?</strong></p>
<p>On your first use of The Fundamental.Mascara, simply peel off the corresponding monthly label and affix it anywhere on the tube. This will remind you when you first opened the tube, and when you should replace it (every 3 months).</p>
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<p><b>How accurate are the color shades on your website?</b></p>
<p>Although we have tried to accurately display the colors and shades of our products on our website, the actual colors you see will depend on the device and display you are using to view the product(s), and therefore we cannot guarantee that the colors and shades of the products you order will match those portrayed to you. We recommend that you keep your screen brightness level to 75-100% for best viewing.</p>
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Use daily for enhanced treatment benefits.
For an extra eye-opening look, curl lashes with an eyelash curler before use.
Focusing on the outer lashes will create an eye-opening effect.
