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Age Positive + Vegan + Cruelty-Free + Leaping Bunny Approved + Gluten-Free*
Plastic Neutral + Mindful Formulations + Evolving Sustainability + Pro-Age
mindful messaging

For too long, society has taught us that we become less valuable and less attractive as we age and should be disregarded. At Flyte.70 we fully reject this notion. Makeup textures, shades, and finishes that work with changing skin, along with targeted formulas, are the common denominators to looking like an elevated version of you. We're pushing back against those tired stereotypes, aging well, and on our own terms.


We combine responsibly sourced and safely dosed natural and synthetic ingredients that are vegan, cruelty-free, Leaping Bunny certified and EU Compliant. We believe in science, safety, and efficacy, and keep our eyes focused on the promising strides taking place in the labs around the world. It is our passion to bring you amazing products that brilliantly work with, not against, the concerns of maturing skin.


Sustainability is a complex journey and even with the best of intentions, there is no one perfect solution. Most of Flyte.70’s primary packaging is made of up to 30% PCR (post-consumer resin) content and all our beautiful boxes and shipping materials are FSC Certified and fully recyclable. As a certified Plastic Neutral brand, we will continue to move the needle within this evolving journey. We also believe in the power of sustainable consumption and point out unhealthy behaviors that are often fueled by brands that prey on your dopamine needs for more, more, more.


All outer packaging and shipping materials are 100% recyclable. We are a certified Plastic Neutral brand and currently offset our use of virgin plastic with the goal of becoming Plastic Negative in 2024. We also partner with Pact Collective’s Mail-Back Program to help our customers be a part of the solution.

No fuss drama

When Caroline-Bessette Kennedy first wore her signature freshly-scrubbed face and clean, powerful lip, a fashion icon was instantly born. She understood the power of makeup as accessory and never looked overdone. She showed no indication of the cookie-cutter looks of present day. With her elongated, architectural nose and seaglass-colored eyes, a statement lip was her go-to and yet it somehow always looked effortless and natural. There was no indication of contouring or layered eye looks to be found. Perhaps this was due to the minimalist trends of the 90s. Or maybe she had a keen understanding of the concept of 'minimize to maximize.' If you’ve been hesitant to try a strong lip, reach for a sheer-matte formula that acts more like a blurred stain. Keep the rest of your face soft and hardly touched…and simply go from there.

three lipsticks scattered on a soft gray background
“We strive for a ‘joie de vie’ with our beauty rituals…and to bring color and luminosity back to our skin as it evolves. In life we never stop growing up, so change your approach and embrace the change. ”
~Elena & Carolyn, Co-Founders
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