Flyte.70 was founded by Elena Frankel and Carolyn Barber, pioneers of the niche beauty boutique concept during the 1990s and 2000s. Their award-winning store, E6 apothecary, was a longtime darling of the cosmetics scene, due to their forward thinking approach to stocking emerging brands like Tarte, Too Faced, Philosophy, Shu Uemura, Bliss, Tocca, Aesop, and Becca.Fast-forward 25 years...not only did they launch an age-positive makeup brand, but they also opened a new beauty retail/studio space in September of 2023 in Wellesley, Massachusetts.
And made it more than about them.
