The Fundamental.


0.3fl oz / POIDS NET WT. 10ml

  • Glossy 
  • Conditioning
  • Defining

Smudges and flakes are a thing of the past. Packed with conditioners and hair-growth strengtheners, The Fundamental is an everyday treatment mascara for underwhelmed, sparse lashes. Glossy, nourishing, and natural-looking, it’s formulated in a universally flattering blue-infused black to enhance eyelash volume without clumping. The slender, hourglass-shaped brush adds more definition to parts of the lash line for an eyes-wide-open appearance. Our ophthalmologist-tested formula is buildable, fiber-free, and tube-free, and comes off with a swipe of makeup remover or cleansing oil. The included labels serve as a reminder of when to replace your mascara with a fresh tube.

Pairs beautifully with...

  1. Use daily for enhanced treatment benefits.

  2. For an extra eye-opening look, curl lashes with an eyelash curler before use.

  3. Focusing on the outer lashes will create an eye-opening effect.

Customer Reviews

Based on 5 reviews
jamie urquhart
Nice quality mascara

I like it but it doesn’t stay on all day like I would dream. But I can tell it’s high quality and it’s better than other natural mascaras

Sharon Toll
My new go to

Love ya hear products so much!!stays on all day and looks beautiful


This is a nice mascara that does what is claimed: No smudging or flaking, natural looking and a blue-infused black so it's not a harsh black.

Elvira Poiesz

Love it!!

Reviewer avatar
Thick, Lush Lashes

OK... I have spent a ridiculous amount of time searching for that perfect mascara that makes my lashes look long, fat, lush & sultry... Stop the search!!! I have found my dream mascara. This mascara is exactly as described, even better than described!!! Another plus... it does not make my eyes tear up like all other Brands, it is easy to remove & no clumps at all!!! LOVE, LOVE, LOVE!!!