About Flyte.70

Flyte.70 is a beauty brand for those of us who feel as youthful as we were when the number of candles on our birthday cake was cut by half. We create makeup that looks and feels modern and luxurious, and that works with—not against—the concerns of grown-up skin. By using high-quality ingredients that are effortless to apply and ensure a luminous glow, we help you create an elevated version of you—beautiful yet authentic, and polished, not “perfect.” You choose to do things your way.  


Flyte.70 is for people who understand that life is about embracing, not fighting, change. It’s for those of us who reject the “cloak of invisibility” that social media and marketing assigns to us as we age. It’s for those who know that no matter how many layers of full-coverage makeup we apply, we won’t magically transform into our 20-year-old selves—and that’s more than okay.


Flyte.70 is a thoughtfully edited collection of timeless makeup essentials that follow no rules or fleeting trends.  We offer skin texture-appropriate formulas in fresh shades that are based in color theory, so you can easily update your beauty rituals to where you are today. Sometimes that means a simple statement lip and nothing else. Other times, it’s a smudgy, imperfectly perfect eye. Either way, the finishes will work with your changing skin.


Change your approach and embrace the change. And always rock your age.