Flyte.70 is a beauty brand for those of us who feel as youthful as we were when the number of candles on our birthday cake was cut by half. We create makeup that looks and feels modern and luxurious, and that works with—not against—the concerns of grown-up skin. By using high-quality ingredients that are effortless to apply and ensure a luminous glow, we help you create an elevated version of you—beautiful yet authentic, and polished, not “perfect.” You choose to do things your way.
Flyte.70 is for people who understand that life is about embracing, not fighting, change. It’s for those of us who reject the “cloak of invisibility” that social media and marketing assigns to us as we age. It’s for those who know that no matter how many layers of full-coverage makeup we apply, we won’t magically transform into our 20-year-old selves—and that’s more than okay.
Flyte.70 is a carefully edited collection of uncommon basics that help eliminate the guesswork out of makeup—giving you more time to enjoy the present. Our products were developed to help you look fresh and vibrant, while creating new rituals that effortlessly adapt to your evolving beauty routine.
Change your approach and embrace the change.