With decades of experience on the front lines as makeup artists to the people as well as beauty retail owners, and product and trend obsessed…along with being the profile customer of Flyte.70, co-founders Elena x Carolyn come with a unique understanding of what customers want and what they’ve been missing. They understand the need for emotional connections and what the challenges are with skin going through the natural aging process. Because they are going through them with you. 

We create makeup with textures, shades, formulas, and finishes that work with, not against, evolving skin. We are better than basic, so here you’ll find some everyday beauty essentials that have a more life to them that what has been presented to maturing beauty for decades. 75% of the faces seen in our campaigns are past the age of forty and beyond. Why? Because we want to represent midlife the way we see it to exist, not how marketing teams do. In the journey of life, we never stop growing up, so rock your age and age well…your way. 

Safe x Effective. No spin. No fear marketing to sell our products. Our entire line is vegan, Leaping Bunny Approved, cruelty-free, EU Compliant, and has passed and surpassed all testing protocols to come to market. We used responsibly sourced and safely dosed natural and synthetic ingredients that are backed by science, data, and efficacy. All our formulas and finishes begin and end with how they’re going to work in synergy with maturing skin.  

Sustainability is a complex journey and even with the best of intentions, there is no one perfect solution. We believe that real sustainability efforts are more than just talk about packaging materials and should include a discussion on sustainable consumerism. Endless new launches and products that go ‘viral’ have created a real sense of FOMO and have undeniable effects on our dopamine levels. Unconscious consumerism plays a huge roll in all the waste piling up in landfills.